Sánchez-García, J.Y., Nuñez-Ríos, J.E. and Badillo-Piña, I.J. 2018. INNOVATION IN SERVICES: A VIABLE SYSTEM MODEL DESIGN FOR TOURIST MSMES INTEGRATION IN MÉXICO. Proceedings of the 62nd Annual Meeting of the ISSS - 2018 Corvallis, OR, USA. 1, 1 (May 2018).