COMPLEMENTARITY MODEL OF THE ORGANIZATIVE SYSTEM AMONG MICRO, SMALL AND MEDIUM-SIZED TOURIST ENTERPRISES OF MEXICO, IN A CHANGING ENVIRONMENT

Abstract

The performance of tourist micro, small and medium-sized enterprises (MSMEs), in Mexican tourist destinations, tend to be slightly efficient before disturbances of the environment. In a globalized context, these organizations are not on equal terms with respect to large companies, what puts at risk their life cycle. This idea allows to address a local problem with high implications in the Mexican context through the Systemic method in order to propose effective and adaptive actions. This paper presents the design of a model based on the beneficial adaptation of heterogeneous attributes among MSMEs. The Soft Systems Methodology (SSM) allowed to integrate factors and actors involved in the problem situation and subsequently generate a construct, which was contrasted using Analytical Hierarchy Process (AHP). As a result, it was obtained that systemic complementarity is a framework that allows to integrate local collaboration opportunities and increase responsiveness to the environment and extend the permanence of the companies. In addition, relations raised in the construct could improve gaps among these organizations from collective learning without neglecting the development of individual capacities.