Orantes-Jiménez, Sandra Dinora, and Graciela Vázquez-Álvarez. “CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMIC MODEL IN MEXICAN SMALL, MICRO AND MEDIUM ENTERPRISES FOR THE HOTELIER SECTOR”. Proceedings of the 59th Annual Meeting of the ISSS - 2015 Berlin, Germany 1, no. 1 (January 21, 2016). Accessed March 28, 2024. https://journals.isss.org/index.php/proceedings59th/article/view/2473.