DEVELOPING CAUSAL LOOP DIAGRAMS FOR COFFEE SUPPLY CHAIN: SUPPORTING TO ENHANCE THE COMPETITIVE ADVANTAGES OF A VIETNAMESE COFFEE

Abstract

In this paper, researchers develop causal relationships among different variables that present enablers and outcomes – operating within many identified feedback loops. The resulting causal loop model provides coffee managers with a snapshot of the dynamic interactions among elements in the coffee supply chain, which helps to identify proactive action in implementing the coffee supply chain philosophy for increasing the competitiveness of coffee products. Based on this review and analysis, recommendations are made regarding application of the causal loop method in coffee supply chain management. Important future research directions are also indicated.