Sugiyama, N., T. Fujita, M. Kanke, T. Maeno, S. Shirasaka, and T. Yasui. “The Concept Design of Cause Related Marketing Utilizing Wants Chain Analysis Proposing the Method and Validation through Value Co-Creation Workshops”. Proceedings of the 57th Annual Meeting of the ISSS - 2013 HaiPhong, Vietnam, vol. 1, no. 1, Apr. 2014, https://journals.isss.org/index.php/proceedings57th/article/view/2109.