SUGIYAMA, N.; FUJITA, T.; KANKE, M.; MAENO, T.; SHIRASAKA, S.; YASUI, T. The Concept Design of Cause Related Marketing Utilizing Wants Chain Analysis Proposing the Method and Validation through Value Co-Creation Workshops. Proceedings of the 57th Annual Meeting of the ISSS - 2013 HaiPhong, Vietnam, v. 1, n. 1, 15 Apr. 2014.