pan, yong. “Internet Consumer’s Behavior under the Cyber ‘lemon’:The Case from the Internet Markets in China”. Proceedings of the 51st Annual Meeting of the ISSS - 2007, Tokyo, Japan 51, no. 2 (July 31, 2007). Accessed March 28, 2024. https://journals.isss.org/index.php/proceedings51st/article/view/689.