A Model of Demand Chain Management with Virtual Interactions
Keywords:demand chain, virtual interaction, virtual community, agent simulation
AbstractIn this paper, we discuss a new relation between customer and firm as DCM(Demand Chain Management). The firm applies customer needs information to product development and service enhancements. This enable firms to get long run customer. The DCM concept differs in product choice from a SCM concept. According to the DCM concept, a firm can get customer needs information from virtual community. We develop a model of the DCM with respect to virtual interactions among participants. As a result of simulation, we discuss the relation among product multiplicity, customer satisfaction, and customer segmentation.
How to Cite
Terasawa, H., & Ohta, T. (2007). A Model of Demand Chain Management with Virtual Interactions. Proceedings of the 51st Annual Meeting of the ISSS - 2007, Tokyo, Japan, 51(2). Retrieved from https://journals.isss.org/index.php/proceedings51st/article/view/494
Systems Applications in Business and Industry