A Model of Demand Chain Management with Virtual Interactions

Authors

  • Hisanori Terasawa Graduate School of Information Systems, University of Electro-Communications
  • Toshizumi Ohta Graduate School of Information Systems, University of Electro-Communications

Keywords:

demand chain, virtual interaction, virtual community, agent simulation

Abstract

In this paper, we discuss a new relation between customer and firm as DCM(Demand Chain Management). The firm applies customer needs information to product development and service enhancements. This enable firms to get long run customer. The DCM concept differs in product choice from a SCM concept. According to the DCM concept, a firm can get customer needs information from virtual community. We develop a model of the DCM with respect to virtual interactions among participants. As a result of simulation, we discuss the relation among product multiplicity, customer satisfaction, and customer segmentation.

Author Biographies

Hisanori Terasawa, Graduate School of Information Systems, University of Electro-Communications

Graduate student Graduate School of Information Systems, University of Electro-Communications

Toshizumi Ohta, Graduate School of Information Systems, University of Electro-Communications

Professor Graduate School of Information Systems, University of Electro-Communications

Published

2007-07-31

How to Cite

Terasawa, H., & Ohta, T. (2007). A Model of Demand Chain Management with Virtual Interactions. Proceedings of the 51st Annual Meeting of the ISSS - 2007, Tokyo, Japan, 51(2). Retrieved from https://journals.isss.org/index.php/proceedings51st/article/view/494

Issue

Papers: 51st Annual Meeting

Section

Systems Applications in Business and Industry