A Process View of SWOT Analysis
Keywords:SWOT analysis, five elements theory, Chinese systems thinking, business policy, management
AbstractThe aim of this paper is to enrich the SWOT analysis by utilizing the five change stages of process development: birth, growth, harvesting, storage, and transformation. Each quadrant of the matrix of the SWOT model could be represented by one stage and the phases between stages correspond to transformation. The five-change processes originate from phases of the seasonal life cycle based on the Chinese Ying-yang and five elements theory. This study tries to establish a plausible bridge between Western two-dimensioned quadruple categories (2 x 2 frameworks) and Chinese five elements. In addition, integrating the concept of business life cycle with the SWOT analysis provides the policy maker with a dynamic approach to effective strategies. Finally, the managerial implications of each stage are discussed from the perspective of Chinese five elements.
How to Cite
Wang, K.- cheng. (2007). A Process View of SWOT Analysis. Proceedings of the 51st Annual Meeting of the ISSS - 2007, Tokyo, Japan, 51(2). Retrieved from https://journals.isss.org/index.php/proceedings51st/article/view/470
Systems Applications in Business and Industry