Sandra Leticia Murillo-Sandoval, Ignacio E Peon-Escalante, Isaías Badillo-Piña


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This article outlines a unified Communication Theory linking cyber-systemic, and cyber-semiotic perspectives. The objective is explaining communication as an emergent system from the interaction process between socio-ecological systems. The emergent communication system seen from a unified perspective is applied as a participative integral transformation process toward the harmonic relationship between human communities and their dynamic social and natural environment. It includes the description of an evolutionary communication process between social and environmental leaders of organizational networks under real conditions. It describes the evolutionary stages of the communication system between different social and environmental leaders who have been working in social organizational networks of Mexico in the last thirty years. The last stage of this emergent communication process among social organizational networks leaders began in 2009, is called: the Ecosystemic Dialogues, it is communication system with qualitative complexity and critical awareness. It is a social laboratory of change under real conditions, through a participative action-research cybernetic process, for a harmonic and sustainable relationship between human and natural systems, through a complex communication dynamic. It is a process toward the sustainable systemic health of the planet.


Communication, cyber-semiotic, qualitative complexity, emergent properties, ecosystemic metaphor

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