Proceedings of the 54th Annual Meeting of the ISSS - 2010, Waterloo, Canada, Proceedings of the 54th Meeting of the International Society for the Systems Sciences

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Ricardo Andres Frias, Ricardo Mario Barrera


Companies that achieve a more or less consolidated market position and a sustainable growth in it, start working on improving their corporate image.
Among the strategies to achieve this social recognition the preferred one is develop their actions under the principles of Corporate Social Responsibility (CSR), a concept that involves procedures and attitudes that should be ethical, rational and sustainable of these firms in their environment.
We consider that there is a fallacious behaviour of many of these companies that are covered under CSR but they commit very serious damage to the environment, sometimes unwittingly and sometimes with full awareness of it. And worst, they make an ostentatious display of it.
A narrow view of the meaning of CSR leads to these firms misleads them and deceives the community. So we think it is important to stop and analyze a series of examples that can demonstrate that the lack of broader vision of the whole in time and space, leave out of consideration effects or emergent properties of a system designed as model to follow (CSR) but adversely affects a large proportion of the population.

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