Proceedings of the 52nd Annual Meeting of the ISSS - 2008, Madison, Wisconsin, Proceedings of the 52nd Annual Meeting of the ISSS

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A Service Science Perspective

G.A. Swanson


A shift from production orientation to a service perspective has been occurring in business disciplines over more than a century. During the last decade, that shift has provoked the emergence of significant and fundamental changes in the traditional means of adding economic value. Those changes are pressuring academia to provide commensurate professional education. This paper examines important aspects of these advances and their implications for curriculum development.

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