Proceedings of the 51st Annual Meeting of the ISSS - 2007, Tokyo, Japan, Papers: 51st Annual Meeting

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What is the SNS network member attitude?

Takatsugu Aoki


Will not the social networking services “SNS” be different in a certain kind of network characteristic in comparison with the internet community and the real community as a conventional real social relations?
As the reasonswe assume that it has three unique characteristics of SNS network as follows;
1. SNS basically consists of “strong interest for a person” and “relationships of mutual trust”.
2. In SNS, real human relations and virtual human relations coexist.
3. In SNS, there is a unique and variety about the connection with other people.
In addition, it is thought that an activity of SNS members will vary with psychologically and intention of members from a property by ethics and a function in the unique world.
Therefore, how will SNS affect it for the interactivity and the spread of information and the word-of-mouth communication in inside if an activity of members changes variously?
In this study, how will a property of a virtual network based on real relations of SNS affect for "activity of relation to information" "activity of reliability" and "consumption activity"? We carried out quantitative investigation for an actual mixi members ―though mixi has members of the biggest scale in Japanese SNS―after having shown a hypothesis and we processed the data which we acquired and statistically analyzed to see correlation of a variable of “a characteristic to be based on real relations" "a characteristic to be based on virtual relations" and "an activity variable in a hypothesis",

Keywords: SNS, a real characteristic, a virtual characteristic, information spread, word-of-mouth communications, reliability

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