A study of cognitive management issues at the business ventures targeting the business in the new field, using a causal loop diagram

Authors

  • Yoshitoku Fukunaga Nakamura Gakuen University
  • Nobuhide Tanaka Faculty of Economics, Gakushuin University
  • Yutaka Takahashi School of Commerce, Senshu University

Keywords:

venture company, system dynamics, product development

Abstract

Business ventures have the characteristics of conducting business focusing on a specific growth market. In the growth process, several issues emerge that are inherent to business ventures in the new field, namely, new product development and / or new service introduction. For the business ventures, developing business in the new field impacts the sustainability of the enterprise. The business ventures need specific characteristics to achieve this sustainability. Those characteristics vary according to the competitive condition of the market. However, there have been only few empirical comparisons on this subject in the past. This paper identifies business characteristics that business ventures targeting the business in the new field based on the transformation of finance and cognitive management issues. A causal loop diagram analysis, which is one of the System Dynamics tools, is used to identify the underlying major factors which influence the sustainability of the business. The analysis shows the problems of cognitive management issues and the associated countermeasures.

Author Biographies

Yoshitoku Fukunaga, Nakamura Gakuen University

Associate Professor at School of Distribution Science, Nakamura Gakuen University

Nobuhide Tanaka, Faculty of Economics, Gakushuin University

Professor at School of Economics, Gakushuin University

Yutaka Takahashi, School of Commerce, Senshu University

Associate Professor at School of Commerce, Senshu University

Published

2007-07-31

How to Cite

Fukunaga, Y., Tanaka, N., & Takahashi, Y. (2007). A study of cognitive management issues at the business ventures targeting the business in the new field, using a causal loop diagram. Proceedings of the 51st Annual Meeting of the ISSS - 2007, Tokyo, Japan, 51(2). Retrieved from https://journals.isss.org/index.php/proceedings51st/article/view/522

Issue

Section

Cybernetics